Brett Borders - Latest Comments in Mortgage and Ringtone Ads Prowl for Cheaper Keywords

Re: Mortgage and Ringtone Ads Prowl for Cheaper Keywords

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Re: Mortgage and Ringtone Ads Prowl for Cheaper Keywords

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Re: Mortgage and Ringtone Ads Prowl for Cheaper Keywords

Lee Matthews -- Financial Conc — Mon, 28 Jan 2008 18:58:26 -0000

"Mere mortal mortgage marketers must look to cheaper pastures, so they now target irrelevant keywords like “Native American tribes”."

One thing that mortgage marketers should think about offering to their potential clients is a way to quickly payoff their current mortgage years sooner than they thought possible without refinancing and without changing their current monthly payments.

Do you think that your potential clients would be interested?

Today’s Real Estate market means that folks can no longer count on appreciation to build home equity. Those who realize that they need to pay down their current mortgage debt are looking for alternate ways to aggressively (yet safely) build equity.

And they've discovered a perfect online system to do that; they can focus on their wealth accumulation goals while accelerating their equity simply by using a Home Equity Line of Credit to ‘power’ the Money Merge Account™ financial solutions program.

A typical 30 year loan (of whatever type) can be paid down in 1/3 to 1/2 the time — it's a great way to save huge amounts of income by eliminating a mortgage amortization front-end interest load. (On a million-plus dollar home, I've personally seen where the Money Merge Account™ program will save the homeowner $750,000 in interest charges!)

And the best thing – homeowners don’t have to refinance their existing mortgage or, in most cases, make any adjustments to their lifestyle.

It is unfortunate that most of us were never taught to follow three essential principles: (1) Avoid paying interest, whenever possible, (2) Use other people’s money, whenever possible and (3) Find and use a financial system that will guide you, especially if you have the tendency to go off-track. The Money Merge Account™ software and the program’s counselors use these principles to keep each homeowner focused on their wealth accumulation goals.

I’d be happy to provide further details…

Re: Mortgage and Ringtone Ads Prowl for Cheaper Keywords

Mortgage Calculator guy — Fri, 11 Jan 2008 12:03:58 -0000

You are right spammy advertising has gone through the roof. If I didn't know the mortgage business more I would have probably filled out a few of the spammy mortgage adds through the years.
It would be nice if everyone could recognize the spam but unfortunately many are in desperate needs right now and the lure of what is offered is to great. Good luck to the consumers.

Thanks for the Article!

Re: Mortgage and Ringtone Ads Prowl for Cheaper Keywords

Mike Mortgage — Mon, 15 Oct 2007 14:09:54 -0000

Are prices prohibitive? Yes and no. Adwords has indeed become more competitive. However, if you are providing the service yourself, and target the right people, then going for mortgage loan keywords should not be a problem.

The act of targeting other markets for unrelated products has been around for a long time, look at eBay.

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Re: Mortgage and Ringtone Ads Prowl for Cheaper Keywords

Mortgage Site — Thu, 13 Sep 2007 19:52:20 -0000

Hi,

I know first hand the costs of advertising on Adwords for the keyword "mortgage loan". I don't think the price is always that high per click, but goes variable depending on seasons. I can not afford to ppc my mortgage and loans site anymore on Adwords. It is insanely expensive and Click Fraud has made it even worse. I think Google makes alot of its money from click fraud and unfairly through its Relevancy concept provides a platform for Advertisers that are bigger already and richer too. For a small site owner, getting a proper click through Adwords is a pain and costs way too much!